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THE PIRELLI LOGO SPEAKS CHINESE

Pirelli_Chi_SI_4COn 4 June 2010 Pirelli has launched its new Chinese logo with a major event, at Southeast Corner Tower, at the presence of local and international media and important brands of the automotive world.
The new logo presents Chinese characters of an elongated type, which evoke the historic ‘PLunga’. Giuseppe Cattaneo, Pirelli Asia-Pacific CEO, emphasised the strategic importance of the new logo, which is not just a symbol of an intense cultural exchange between China and Italy, but also a testimony to the will of the company to further expand in the Chinese market.

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1 news Thursday, June 10th, 2010