05/02/2010

SPAIN: CINTURATO P7 TYRE OF THE YEAR

Cinturato P7, the first ecological tyre for high performance vehicles launched by Pirelli last April, has won the title 2010 Tyre of the Year in Spain. The decision was made by an award jury organised by the magazine Neumáticos y Mecánica Rápida composed of specialists, distributors and specialised journalists who elected it the winner, preferring it to another eight candidates made by the most prestigious brands on the market.
“Cinturato P7 embodies the new spirit of Pirelli”, declared the general director of Pirelli Spain and Portugal. “A spirit in which performance and respect for the environment have the same importance, which marks a change in our brand positioning and our way of seeing the business. This award, which for us is a very important recognition of the quality of our product, strengthens our conviction that the direction we have taken the right one”.