Pirelli is the main participant of the event “Viva l’Auto”, characterised by sustainable mobility dedicated to environmental friendly vehicles of the future, among other technical innovations and road safety. The three-day event (October 16-18) held in Florence was animated by exhibition areas, safe driving tests and a conference programme involving main players from the automobile sector, alongside institutions and the media.
Pirelli is the official co-sponsor of the event and displayed its entire ecological range Citurato as well as the latest developed winter range “Winter Snowcontrol series II”. Furthermore, Pirelli launched a new initiative for the public to establish a “record” on a tyre change challenge to provide fun interactive training on tyres.
Even Pirelli Tyre’s managing director, Francesco Gori, along with other automobile experts participated to the conference on new market growth scenarios for the automobile sector and its contribution for economic recovery.