Premium is ingrained in Pirelli DNA. It is not only a product,
but also an attitude to create value
LONDON - INDUSTRIAL PLAN ANNOUNCEMENT
We anticipate market trends and make them our strengths through:
- focus on the Top of the Range;
- expansion in rapidly developing economies;
- a new organisation model.
With the new Industrial Plan, we further renew our business approach by capitalising on our past achievements and moving towards:
- a sound cash generation;
- a high ROI.