The sound bond with our local Clients, the global sharing of our knowledge and
the expansion of our ecosustainable manufacturing model have earned
us the standing as a truly international Industrial Company.
In line with our excellence and ultra high-performance targets, our technology has always pioneered innovation. Our Open Innovation model focuses on:
Our state-of-the-art modelling allows us to use simulations to further reduce our time-to-market
and improve our project quality, increasing performance and meeting the most demanding requirements.
Development of 14 new product lines, of which 6 for the Winter season, designed for the global market, but considering specific regional characteristics at the same time; focus on niche products such as Runflat, Seal Inside and Noise Reduction.
Launch of 10 new Pirelli and 11 new Metzeler products, including a new Radial line for the South American market and Metzeler Custom Touring line in North America.
11 new Tyres, including the new Regional with higher mileage and retreadability, Highway and City with top rolling resistance and Winter range completion. Also envisaged a further development of Cyber Fleet services.
Renewal of the product range and partnerships for Original Equipment supply with major brands - John Deer, CNH and AGCO – also with a view to develop products meeting local needs.
Development of manufacturing processes, such as MIRS and next – MIRS, as a key to achieve a sustainable competitive edge.
The robotisation of the production cycle through small technological isles allowed us to achieve important results:
Increasingly integrated into our Premium innovation strategy, electronics is significantly improving driving safety and performance.
An advanced monitoring system applied to truck fleets allows significant performance improvements in economic and environmental terms.