INNOVATION

“FAST FORWARD”
INNOVATION

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40 years of experience in the Premium segment for a global leadership in product technology

Open Innovation: Boundless Research

Human capital, our main asset.

The sound bond with our local Clients, the global sharing of our knowledge and
the expansion of our ecosustainable manufacturing model have earned
us the standing as a truly international Industrial Company.

Innovation driver

In line with our excellence and ultra high-performance targets, our technology has always pioneered innovation. Our Open Innovation model focuses on:

  • partnership with the major Car Makers for Original Equipment supply;
  • leadership in innovative and green materials;
  • state-of-the-art modelling;
  • development of flexible and efficient manufacturing processes;
  • considerable investments in Research & Development.

Original Equipment, Tailor-Made Excellence

ASTON MARTIN
AUDI
BENTLEY
BMW
DUCATI
FERRARI
LAMBORGHINI
MERCEDES
PORSCHE

100 partnerships for Original Equipment supply and 1,200 homologated Tyres developed with the most prestigious Car Makers, to ensure high performance and safety.

Top-notch Modelling

Our state-of-the-art modelling allows us to use simulations to further reduce our time-to-market
and improve our project quality, increasing performance and meeting the most demanding requirements.

2013-2017 Targets

Development of 14 new product lines, of which 6 for the Winter season, designed for the global market, but considering specific regional characteristics at the same time; focus on niche products such as Runflat, Seal Inside and Noise Reduction.

Launch of 10 new Pirelli and 11 new Metzeler products, including a new Radial line for the South American market and Metzeler Custom Touring line in North America.

11 new Tyres, including the new Regional with higher mileage and retreadability, Highway and City with top rolling resistance and Winter range completion. Also envisaged a further development of Cyber Fleet services.

Renewal of the product range and partnerships for Original Equipment supply with major brands - John Deer, CNH and AGCO – also with a view to develop products meeting local needs.

New Generation Processes

Development of manufacturing processes, such as MIRS and next – MIRS, as a key to achieve a sustainable competitive edge.

The robotisation of the production cycle through small technological isles allowed us to achieve important results:

  • logistic efficiency;
  • manufacturing flexibility;
  • high quality standards.

Tyre Electronics

Increasingly integrated into our Premium innovation strategy, electronics is significantly improving driving safety and performance.

Auto: Cyber Tyre

ROLLING RESISTANCE - From Green to Blue: P7 Blue

  • -6% Consumption
  • -156Kg CO2 emissions
  • <300Potential savings
    over 3 years
  • -20% Rolling
    resistance

NOISE REDUCTION - PZero Noise Cancelling system

  • First Audi supplier to
    have a homologated noise cancelling system
  • Special absorbing
    sponge
  • Noise reduction
    up to 2 - 3 dB(A)
  • Weight and consumption reduction through insulating materials

Truck: Cyber Fleet

An advanced monitoring system applied to truck fleets allows significant performance improvements in economic and environmental terms.

“Premium” Investments

We invest approximately 3,2% of the Group's sales in Research & Development and 7,4% of the revenues produced by the Premium segment: one of the highest levels in the industry, with positive repercussions on the single aspects of products and materials.

R&D INNOVATION LOOP

LegislationExploitation of opportunities
coming from new regulations
(Winter, Label, Aof)
Replacement marketStronger antennas on
dealers and final costumers
needs
SuppliersJDA with strategic suppliers
wolrdwide on innovative
technologies
Universitiesmedium-term partneship
for strategic projects
OE costumersOn-going partnerships with
the most technically
advanced Car Manufacturers

Product definition
development

Innovation

Pirelli
R&D