HISTORY

PIRELLI - KEY FIGURES

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The illustrious history of a great company and the extraordinary men behind itThree generations, the same spirit
of industry

A passion for rubber, a vocation for business, an international vision.

G.B. Pirelli - Piero Pirelli - Alberto Pirelli - Leopoldo Pirelli

Giovanni Battista Pirelli:
the driving force behind a new Italian industry(Varenna, 1848 – Milan, 1932)

A passion for innovation and technological expertise led the founder of G.B.Pirelli & C. to set up what for Europe was a ground-breaking rubber company. His vision of expanding into cables and tyres, and intuitively adopting a delocalized model, are the elements that turned this small company into an international industrial group.

Piero Pirelli, enterprise culture
with an international outlook(Milan, 1881 – Milan, 1956)

Pirelli developed and expanded its enterprise culture internationally. Production increased, and by 1918 the company had 10,000 employees. The cable sector embarked on an international growth curve across the pond.
G.B.Pirelli & C. soon became a pillar of Italian industry and business.

The opening of the factory in the presence of Piero Pirelli

Alberto Pirelli, the diplomatic face
of a multinational company (Milan, 1882 – Milan, 1971)

The distribution of electrical energy became a key focus for Pirelli globally, consequently driving its cable exportation activities. Alberto Pirelli's business acumen and diplomatic capabilities saw the company serving national interests towards the end of WW1 and led to him being appointed chairman of Italy’s Exportation Institute.

Leopoldo Pirelli,
ethics and corporate responsibility(Milan, 1925 – Portofino, 2007)

Continuing and building on the progress achieved to date, the company boosted its international approach to production. Its increasing focus on a new way of doing business, prioritising ethics, corporate responsibility and its people was internationally acknowledged, with Leopoldo Pirelli's appointment as vice chairman of Confindustria.

10 rules for entrepreneursLeopoldo Pirelli awarded by the College of Engineers

1

INNOVATION

2

RESPONSIBILITY

3

PROFESSIONALISM

4

COMPETENCE

5

HUMANITY

6

HONESTY

7

PROGRESS

8

DETERMINATION

9

HUMILITY

10

FOCUS ON RESULTS

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The Bicocca project and the regeneration of the area

Creativity: the driving force behind industrial success

Innovation, communication and creativity: key elements of an industrial success story.

Luigi Emanueli,
Pirelli's powerhouse(Milan, 1883 – Milan, 1959)

"Now we can understand something: let's take a look inside".

Universally remembered as one of the leading lights of the electrical field, Emanueli contributed to perfecting Pirelli's telephone and electrical cables. He also played a decisive role in developing tyre technology, patenting the Cinturato.

A century of cable laying ships

Arrigo Castellani,
communications dynamo(Rome, 1908 - Milan, 1968)

The Group's renowned advertising reached new heights of creativity: it was a dynamic period in publishing across various sectors. The new approach to communications led to the creation of the first in-house advertising agency in a company, and the Pirelli house organ.

Vintage advertising

Bruno Munari
and his innovative rubber toys (Rome, 1908 - Milan, 1968)

'Pigomma'- foam rubber is a tactile pleasure, and simulates life but without the risks

Munari used Pirelli rubber to produce an original collection of toys: this was the start of an intense new creative period that opened new horizons for the company's industrial heritage. Pirelli rubber became a household name for its toys and furniture, which were the first step in its journey towards cutting edge design.

A rubber zoo - The monkey Zizì

Bruno Munari, Venezia 1992, Una lezione all'Università

Rubber stories