HISTORY

OUR FIRST
140 YEARS

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OUR FIRST 140 YEARSDriven by research and passion: the story of a company.

2014

18 November

2015 CALENDAR BY STEVEN MEISEL UNVEILED IN MILAN

The 2015 edition by Steven Meisel brings the total number of Pirelli Calendars so far to 42.

Steven Meisel brought the absolute centrality of women back to the Pirelli Calendar, titled this year Calendar Girls 2015, in its most classic format. 12 months in 12 shots (plus the cover) and the 12 girls in question are top and emerging models: the Americans Gigi Hadid, Candice Huffine, Carolyn Murphy and Cameron Russell, the Brazilians Isabeli Fontana, Adriana Lima and Raquel Zimmermann, Karen Elson from England, the Puerto Rican Joan Small, the Russians Natalia Vodianova and Sasha Luss, as well as Anna Ewers from Germany.

ADRIANA LIMA - Calendar Girls 2015 by Steven Meisel backstage pictures by Marc Regas

CANDICE HUFFINE - Calendar Girls 2015 by Steven Meisel backstage pictures by Marc Regas

JOAN SMALLS - Calendar Girls 2015 by Steven Meisel backstage pictures by Marc Regas

ANNA EWERS - Calendar Girls 2015 by Steven Meisel backstage pictures by Marc Regas

12 June

2013 ANNUAL REPORT:
SPINNING THE WHEEL PROJECT

Ten talents, one purpose: to reinvent the wheel.



A group of young people, accompanied by an exceptional tutor, British writer Hanif Kureishi, participated in a two-day "workshop" dedicated to interpret and represent, through their talent, the most simple and at the same time one of the most revolutionary
inventions in human history. The project aims to tell the company going beyond just numbers and technical texts that characterize financial reports.

16 January

Renewed exclusive tyre supply contract
for FIA Formula One World Championship.

2013

21 November

50TH ANNIVERSARY OF "THE CAL".

The Pirelli Calendar celebrates half a century of successes going through 160 images of more than 30 photographers who have worked on the Calendar over the years.

6 November

INDUSTRIAL PLAN
PRESENTED


Vision to 2017, strategic evolution
oriented to growth in segments with the highest
value and to profitability.

2012

November

CINTURATO P7 BLUE,
the first tyre in the world to achieve double “A” certification.

9 October

PIRELLI'S TOP MANAGEMENT MET
the Italian President Giorgio Napolitano on occasion of the 140th anniversary celebrations.

24 April

PIRELLI E ASTRA OTOPARTS
joint venture for the construction
of a new moto factory in Indonesia.

CAMPNEUS

June

PURCHASE
of the Swedish tyre distribution chain Däckia.

16 April

PURCHASE OF 60%
of the share capital of Campneus

February"Settimo: Factory and Work",
symbolic expression of corporate culture.

The theater piece presents work as one of the fundamental values of a society undergoing radical transformation, as told by those who have made the factory a part of their lives.

January

FIRST INTERNATIONAL CONFERENCE dedicated to sustainability and road safety

2011

CONFIRMATION OF THE EXCLUSIVE
contract to supply tyres to the world Superbike championship up to 2015.

8 November

THE INDUSTRIAL PLAN WAS APPROVED
with our vision to 2015 and updates on the 2012-2014 targets.
The objective: global leadership of the Premium segment by 2015.

17 October

PIRELLI STORIES OF WORK.
MEN, MACHINES AND IDEAS


A cultural initiative conceived and desired by Pirelli to tell the story of work and of the workers that have represented the Pirelli Group, day in and day out, for 140 years.
From the stories of the workers, the book "Pirelli stories of work. Men, machines and ideas" was born, published by Mondadori. A homage to the centenary history of the Group which gathers images from the origins to the present day.

20 September

OPENING OF THE FIRST
PIRELLI PZERO FLAGSHIP STORE.


30 August

Expansion of the tyre
factory in Slatina, Romania.

5 July

China: increase in the equity stake of Pirelli Tyre Co Ltd. (from 75% to 90%).

2010

RETURN
TO FORMULA 1

with the exclusive official supplier contract for 2011-2013.

THE CONSTRUCTION OF OUR
FIRST FACTORY IN MEXICO.

The company renewed its FOCUS ON ITS CORE BUSINESS AREA and the Premium segment in particular, in line with its 'Pure Tyre Company' vision.

18 NOVEMBER ABU DHABI

14 April

THE PIRELLI FOUNDATION
was established in order to capitalise on our historic archives and strengthen our enterprise culture.

Early 2000s

New factory in Romania producing particulate filters.

Agreements signed with the Chinese group Hixy to build a filter plant, and with Russian Technology for a tyre plant in the Samara region.

The launch of the "Nuovo Cinturato"

Pirelli's new generation of green tyres.

Our first tyre plant in China, in Yanzhou.

Our second factory in Slatina producing metal cord.

Our first tyre plant in Romania.

Cession of Cables and Energy and Telecommunications Systems business.

Our first tyre plant in China, in the Shandong province.

The company embarked on new activities in the field of broadband and photonics (Pirelli Broadband Solutions) and activities connected to the environment and sources of renewable energy (Pirelli Ambiente Holding).

Cyber Tyre: a new concept of tyre with integrated
K-Pressure system.

The launch of the MIRS™
automated production process
for high performance tyres.

The 1990s

1998

ACQUISITION OF SIEMENS ENERGY SECTOR COMPANIES
in nine countries.

The 1980s

Acquisition of the Germany motorcycle
tyre company Metzeler.

The Bicocca urban regeneration project was finalised.

Italy's first optical fibre factory opened in Battipaglia.

The first fibre optic telephone line was installed
on the national network, between Padova and Mestre,
achieving a record of 2,000 simultaneous conversations
on each pair of fibres.

Pirelli in the 70s

1974

THE LOW PROFILE WHICH AIMS HIGH

In the mid-seventies Pirelli invented the low profile tyre: it's called P7 and it's one of the most significant inventions after the radial Cinturato, driving force of a transfer of knowledge from races to the mass market.The racing debut of the P7 takes place at the Rally of the Four Regions in 1974, where the "dragon" Munari leads Stratos to victory.

1977

WE CREATED THE FIRST
EXPERIMENTAL

telephone connection using fibre optic cable.

1972

THE LAUNCH OF THE CINTURATO TYRE
with metal 'belt' design.
The FIAT 124 Spider-Pirelli won its first European rally championship.

The 1960s

Seven undersea cables were laid
between Long Island and Connecticut.

Alberto Pirelli retired aged 83,
and his son Leopoldo took his place.

The company's new headquarters, the "Pirelli Centre", opened in Milan, in the skyscraper designed by Gio Ponti.

The opening of the Turkish factory in Izmit, producing tyres for auto, industrial and motorsport.

The 1950s

1950

The Italian Ministry of Postal Services commissioned coaxial cables for the new long distance telephone network and television service.

1953

The winner of
eight Formula 1 Grand Prix.

Pirelli in the 40s

1943The new cable ship "Città di Milano" was sunk by its crew
to avoid it being captured by the Germans.

Pirelli

1942

ESTABLISHMENT
OF PIRELLI S.P.A.

Pirelli during the early twentieth century

1933

The first, second and third places in the MILLE MIGLIA were won by Alfa Romeo with Pirelli tyres.

1927

THE LAUNCH OF THE SPORT TYRE SUPERFLEX STELLA BIANCA.

1925

THE ITALIAN GRAND PRIX:
was won by Gastone Brilli Peri in an
Alfa Romeo with Pirelli tyres.

1924

THE FIRST OIL-FILLED CABLE
for transporting energy passed the test, enabling the transmission of over a million volts.

1922

Pirelli listed on Milan Stock Exchange.

1913

THE FIRST FRENCH GRAND PRIX:
won by G. Boillot driving a Peugeot
with Pirelli tyres.

1914

THE COMPANY PATENTED TREAD PATTERNS
for the first asphalt roads.

1901

THE LAUNCH OF THE "ERCOLE",
pneumatic tyre, with firm attachment to the wheel rim.

1902

OUR FIRST FOREIGN PLANT OPENED, IN SPAIN, producing electrical conductors and various rubber products.

The end 800

1890

Mass production of the first tyres
for velocipedes.

1888

The company won an international contract for laying cables
between the Balearic Islands and the mainland.

1887

A telegraph cable was laid on
the bottom of the Red Sea.

1886

The company opened a new plant La Spezia
producing submarine cables.

1879

The production of insulated electrical wires and
cables for applications got under way.

Pirelli was founded in 1872

The engineer Giovanni Battista Pirelli founded the limited partnership company G.B. Pirelli & C. manufacturing items in India rubber.