PIRELLI HEROES
Sport, movies,
art and fashion
in two centuries
of Pirelli history.
OUR VISION
140 YEARS OF HISTORY
THE PIRELLI “FORMULA”
Performance, safety
and control:
the challenge continues.
Passion, creativity
and experience,
the winning formula.
THE VALUE
OF THE BRAND
Pirelli is synonymous with
innovation in communication, too.
For Pirelli, communicating is
seeking new ways and new
language to create tools to
transmit a way of being.
Without ever forgetting its history
and tradition.